Friday, August 29, 2008

CO2Stats - Making websites green

An interesting situation our world is in.

On one hand, you have massive technological innovation, which often results in massive environmental depletion - and on the other, you have large groups of people banding together to fight for the environment, and fight for a turn in the direction our technological innovation takes us.

On one hand, you have huge globalisation, connecting people together in every manner possible - and on the other, you have huge growth in the power of the individual; individualism, if you will; fighting for the belief that each and every one of us can make a difference.

Enter CO2stats, a fusion of the 2 fights above. Based on the theory that a website has a carbon footprint, measured by the servers that power it, computers used by visitors and the amount of data that it moves, CO2stats is setting out to "neutralise" that by making sure that that amount of energy comes from renewable sources. Yeah, complex stuff.

Ultimately, it boils down to this: people nowadays are pioneering ideas to make this Earth last, and to make sure that it lasts well. Are you interested in contributing to this phase of testing out what works or what doesn't? If so, sign up and tell me how it goes.

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